Minseok Lee

Defender 110 / Interior CMF concept

Interior CMF

One cabin. Four identities.

Defender interior with navy upholstery, bronze accents, and a driver adjusting the climate controls.
01 / Brief

City to trail.

One cabin. Both worlds.

02 / Benchmarking

Four cabins. Four identities.

Material cues → Design direction.

01 / Defender 110Land Rover Defender full dashboard and center console
CMF takeaway

Distinct materials. Honest structure.

02 / INEOS GrenadierINEOS Grenadier full dashboard and center console
CMF takeaway

Make function clear through materials.

03 / Toyota Land CruiserToyota Land Cruiser full dashboard and center console
CMF takeaway

Make durability visible.

04 / Mercedes G-ClassMercedes G-Class full dashboard and center console
CMF takeaway

Give personal details a clear focus.

The opportunity / Defender CMF

Express identity.
Keep the capability.

One capable cabin.
Four personal identities.

03 / User

Between city and outdoors.

2026 Defender audience profile

City-minded.
Adventure-driven.

United States · August 2026

2026 audience data from Rascasse Audience Intelligence ↗.

Concept audience
Independent adults, especially singles and adults without children, balancing city life with outdoor adventure, friends, travel, and life with a dog.

01 / Gender

Gender split

23%Female
77%Male
02 / Age

Age distribution

37Average years

16–2426%
25–3420%
35–4421%
45–5420%
55+13%
03 / Geography

Country share

15.8%

of the global Land Rover Defender audience comes from the United States.

2026 modelled audience data from Rascasse Audience Intelligence ↗.

From social signal to material choice

What the interior says.

Four identities. Horizon brings them together.

01 / Basecamp

“My climb starts here.”

Graphite textiles. Practical independence.

Signal / Authenticity
02 / Horizon · Persona focus

“I keep looking ahead.”

Saddle Brown. Glacier Blue. Shared adventure.

Signal / Connection
03 / Summit

“I’ve earned this view.”

Deep blue. Warm metal. Quiet assurance.

Signal / Composure
04 / Apex

“I follow my own star.”

Ember Red. Synthetic suede. Personal expression.

Signal / Individuality
04 / Directions

Trim progression

  1. Basecamp
  2. Horizon
  3. Summit
Apex
Material strategy

Designed around the driver.

Dashboard first

Matte upper · Signature fascia

Alternative surfaces

Leather-look textile · Synthetic suede

Depth in black

Grain · Weave · Sheen

Validation checklist
Color & glossWear & cleaningHeat & UVEmissions & fire safety

Concept materials. Physical samples and production testing required.

01 / Basecamp

Black, without monotony.

Recycled-content plastic · Woven textiles · Soft grain

Mood & inspiration

Everyday adventure.

Active lifestyle

First-time adventure SUV buyer.

Basecamp interior with graphite upholstery, a black honeycomb dashboard, and a forest road beyond the windshield.
Angled Basecamp interior showing graphite seats, dark console surfaces, and a black honeycomb dashboard.
Basecamp / Material palette

Explore the surfaces.

Graphite Black / leather-look textile#303236

Hover or tap a sample · Appearance references · Proposed materials

Basecamp / Surface map

Graphite Black

leather-look textile

Bolsters · Soft grain

Ink Black

molded plastic

Dashboard · Matte depth

Warm Charcoal

Woven textile

Seat centers · Warm weave
02 / Horizon

Warmth, with a cool edge.

Leather-look textile · Recycled-content synthetic suede · Satin metal

Mood & inspiration

A considered escape.

Active lifestyle

They don’t just go outdoors — they curate the experience.

Horizon interior with brown leather, blue accents, and a forest road beyond the windshield.
Angled Horizon interior showing brown upholstery and blue trim.
Horizon / Material palette

Explore the surfaces.

Saddle Brown / leather-look textile#362E2A

Hover or tap a sample · Appearance references · Proposed materials

Horizon / Surface map

Saddle Brown

leather-look textile

Upholstery · Warmth

Midnight Blue

synthetic suede

Seat inserts · Soft contrast

Glacier Blue

Blue-toned aluminum finish

Fascia · Cool accent

Satin Silver

Textured silver finish

Details · Subtle sheen
03 / Summit

A warmer kind of luxury.

Fine-grain upholstery alternative · Dark trim · Champagne bronze

Mood & inspiration

Driven to explore.

Competitive personality

They go outside to challenge themselves.

Summit interior with navy leather, topographic patterns, bronze trim, and a forest road beyond the windshield.
Angled Summit interior showing navy topographic-pattern leather, bronze console trim, and carved wood dashboard details.
Summit / Material palette

Explore the surfaces.

Alpine Navy / leather-look textile#272E3F

Hover or tap a sample · Appearance references · Proposed materials

Summit / Surface map

Alpine Navy

leather-look textile

Upholstery · Topographic detail

Slate Black

Grained textile

Secondary trim · Tonal depth

Champagne Bronze

Bronze-toned aluminum finish

Fascia & console · Warm metal
04 / Apex

Sport, through contrast.

Red upholstery alternative · Recycled-content synthetic suede · Carbon-look trim

Mood & inspiration

The extra spark.

Sporting character

They drive to be at one with the engine.

Apex interior with red leather, gray suede, forged carbon trim, and a forest road beyond the windshield.
Angled Apex interior showing red leather, gray suede seats, and forged carbon dashboard and console surfaces.
Apex / Material palette

Explore the surfaces.

Ember Red / leather-look textile#AE6964

Hover or tap a sample · Appearance references · Proposed materials

Apex / Surface map

Ember Red

leather-look textile

Bolsters · Sporting red

Carbon Charcoal

synthetic suede

Seat centers · Low sheen

Stone Gray

Synthetic suede

Inserts · Light contrast

Rose Ember

Embossed textile

Pattern · Tonal accent

Technical Silver

Woven textile & carbon-look accents

Fascia · Technical texture
Student CMF study / Marty LeeFull buildbook ↗
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