Minseok Lee

Sony / Immersive mobility concept

APEX

Keep the feeling of driving.

Sony APEX driving concept displayed in a bright sculptural studio.
01 / Why

Driving is disappearing

01Autonomous commutes

02Fewer chances to drive

03A fading connection to motion

Keep the thrill of control.

02 / Person

Made for escape.

Daniel Park / Tech executive

His commute is automatic. APEX gives control back.

Age
46
Home
Seoul, South Korea
Commute
Autonomous
03 / Experience

Feel every turn.

01 / Personalization

Every car.
One cockpit.

Adjustable seating
Precise ergonomics

02 / Immersion

More than
a screen.

Sound · wind
Temperature

04 / Exploration

Shaping the feeling.

Inspiration

Low sculptural reference form with a flowing roofline.
Continuous profile
Streamlined metallic form studied for surface flow.
Surface flow
Open sculptural vehicle form studied for the cockpit aperture.
Cockpit opening
Early white enclosed cockpit form with a broad front opening.
Tap to explore the form

Protective shell

Enclosed feel. Open view.

05 / Final concept

Inside APEX.

Sony APEX cockpit with steering controls, seating, and a projected race interface.
Cockpit
Sony APEX interior perspective with immersive track display and blue lighting.
Immersive view
Student concept / Midterm presentationOriginal PDF ↗